5 commercials

In my house with my family, Commericals pay the bills. This is not the first time that I have seen a commerical without the sound off. Commercials use the loud and obnoxious technique to get the viewers attention. The better attention they pay, the more likely that person may go out and buy the product in question. The channels I usually stay on while in my dorm room are VH1 & MTV. These channels have countless episodes of mindless entertainment which make it easy for a person who is mentally fried do something without having to think. These channels have lots of "partners" and advertise lots of materialistic things on their TV. From cologne commercials for designers to the tons of hair product commericals that air every five seconds. The way these advertisers reign in their buyers is by misleading them into thinking if they buy this product, they will transform into a 5'8 blonde model.

With the sound off on these hair and makeup commercials, the girl looks really confident and as she walks down the stairs the light shimmers in her long hair and her eye winks with clumpless makeup. With the sound on, the voice over is saying just that. The sound off allowed me to wander even further and not only look at her hair and eyes but all the other perfect parts of her body.

When I caught myself in envy, I realized that even without the extra push of sound the commerical had done its job exactly. It made me want to go out and buy these products, and us them everyday so that I may look and feel as good as that women in the commercial.